Profile Apr15

Profile

Short: Gavin is a marketing technologist, strategist and advisor. He is the founder of the Disruptor’s Handbook – a strategy and innovation firm that helps organisations design and create a collaborative future for a digital world. Gavin has worked at the intersection of marketing and technology for over 20 years for companies and clients including SAP, IBM, McDonald’s and PwC, has co-authored five books and is a regular speaker on marketing, technology, startups and innovation. He is a mentor at Telstra’s Muru-D accelerator and serves as president of youth organisation, Vibewire. Longer: He has led new venture startups for organisations like PwC, developed digital strategy and execution for global brands on both the agency and client sides, and spent some time as an analyst in digital transformation for award winning analyst and advisory firm, Constellation Research. Formerly, Gavin Heaton was the General Manager of AskU, the mobile-first survey platform that delivers better survey results, faster insights as well as social impact. Developed as a corporate startup in PwC’s new ventures team, Gavin applied the innovations principles of the Lean Startup to drive this as a corporate venture. AskU was awarded the Australian Business Award for Product Innovation and the AIIA iAwards for innovation in the Community category. Based in Sydney, Australia, he has extensive international experience in driving measurable outcomes via digital customer experience platforms, digital strategy and executing innovative content driven campaigns. With a background in enterprise technology innovation, digital strategy and customer engagement, Heaton connects the dots between disruptive technologies, enterprise governance and business leaders. With over a million readers, his blog ServantOfChaos.com, is ranked as one of Australia’s leading business websites, providing insight into how digital strategy, social media and disruptive technologies impact marketing professionals from the CMO down to the intern. Gavin...

Innovation Apr15

Innovation

Establish and incubate the InnovationLabs venture for PwC The SAP Premier Customer Network’s closed community platform – PCN Connect An analyst’s eye view of our strategy and implementation efforts for SAP’s Premier Customer Network Creative and digital strategy + implementation services for North America’s largest online promotion – McDonald’s Are You Mac Enough promotion End-to-end strategy and implementation and rollout for McDonald’s Happy Meal site (and global variants) Establishment of an Asia Pacific Knowledge Factory for IBM Global rebranding for DMR Consulting + Fujitsu Co-instigator and publisher of The Age of Conversation book (1st edition, 2nd edition, 3rd edition, 4th incarnation currently being planned) Strategy and launch for Learning on Demand by SAP Slideshare – a combination of infographic style presentations along with decks that I have presented at...

Writing Apr15

Writing

You can read/purchase the following books that I have been involved with: Servant of Chaos marketing blog The Age of Conversation The Age of Conversation 2: Why Don’t They Get It The Age of Conversation 3: It’s Time to Get Busy The Perfect Gift for a Man – crowdsourcing stories to help prevent suicide in young men Project 100 The Dialup Guide to Blogging My Amazon Author page I also write/contribute to the following blogs: Servant of Chaos – this is my main blog on marketing, branding and storytelling Marketing Profs Daily Fix – one of the world’s leading marketing...

Public Speaking: Digital & Social Thought Leadership...

B2B Marketing Leaders Forum (2016) – Forum Chair and speaker NewsModo Podcast (2016) – Importance of brands in social media Marketo Marketing Nation (2015) – keynote – skills for digital future Aquent Talent (2015) – digitalks – marketing innovation DiG Festival (2015) – innovation in marketing Social Media Week, Sydney (September 2014) – advisory board and panelist RFi Australian Lending Awards judge (2013) SuccessConnect – SAP SuccessFactors keynote – social media and talent (2013) Connecting Up Social Media Conference Keynote (Adelaide, Melbourne, Sydney) RFi Australian Consumer Finance Forum Australian Automobile Association National Forum (Hobart) Australian Chambers Business Conference 2012 Digital Pharma Conference Unsecured Lending at the Tipping Point Walkley Public Affairs Conference 2012 – True Spin Social Media and Enterprise 2.0 Internet World Australasian Sourcing Summit – over the horizon talent communities and employee sourcing PR 3.0 – PR and Communications SocialMediaPlus – From Space Invaders to Angry Birds – Innovation and SAP’s Premier Customer Network Marketing Week – Digital Strategy that Works Hargraves Institute / MGSM – Open Innovation GE Leadership Summit – social media and innovation MarketingNow! – lead generation, community and social media ADMA – diving into social media AdTech – the relevance of...

Insight and Advisory

As part of my advisory services, I sit on various boards, panels and committees, including: B2B Marketing Leaders Forum Vibewire – I am the President of Sydney-based youth arts and media not-for-profit association, Vibewire. It’s a youth-led and youth-run launchpad for young change makers. Check it out, it’s a great way to see the next generation of leaders in...

Projects 4 Good

I have a long term interest in projects and initiatives that create social impact. In particular: The Age of Conversation: What began as an experiment in social media thought leadership and crowdsourcing morphed into a three edition book series. With over 400 authors from 22 countries, we have now raised over $50,000 for charity and created a vibrant, connected community of innovative marketers The Perfect Gift for a Man: In Australia, young men commit suicide at more than three times the rate of women of the same age. Further, mental illness and drug and alcohol dependency is severely affecting men aged 16-24. This crowdsourced book collected intimate stories that changed people’s lives...