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Gavin is a marketing technologist, strategist and advisor. He is the founder of the Disruptor’s Handbook – a strategy and innovation firm that helps organisations design and create a collaborative future for a digital world. Gavin has worked at the intersection of marketing and technology for over 20 years for companies and clients including SAP, IBM, McDonald’s and PwC, has co-authored five books and is a regular speaker on marketing, technology, startups and innovation. He is a mentor at Telstra’s Muru-D accelerator and serves as president of youth organisation, Vibewire.


He has led new venture startups for organisations like PwC, developed digital strategy and execution for global brands on both the agency and client sides, and spent some time as an analyst in digital transformation for award winning analyst and advisory firm, Constellation Research.

Formerly, Gavin Heaton was the General Manager of AskU, the mobile-first survey platform that delivers better survey results, faster insights as well as social impact. Developed as a corporate startup in PwC’s new ventures team, Gavin applied the innovations principles of the Lean Startup to drive this as a corporate venture. AskU was awarded the Australian Business Award for Product Innovation and the AIIA iAwards for innovation in the Community category.

Based in Sydney, Australia, he has extensive international experience in driving measurable outcomes via digital customer experience platforms, digital strategy and executing innovative content driven campaigns. With a background in enterprise technology innovation, digital strategy and customer engagement, Heaton connects the dots between disruptive technologies, enterprise governance and business leaders.

With over a million readers, his blog ServantOfChaos.com, is ranked as one of Australia’s leading business websites, providing insight into how digital strategy, social media and disruptive technologies impact marketing professionals from the CMO down to the intern.

Gavin Heaton is the co-publisher (with Drew McLellan) of the ground-breaking collaborative marketing book series, Age of Conversation. As a consultant he has worked across the pharmaceutical, healthcare, energy and non-profit sectors. He also works with young people as volunteer president of local non-profit organisation, Vibewire.