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About

Short Bio

Gavin is a marketing technologist, strategist and advisor. He is the founder of the Disruptor’s Handbook – a strategy and innovation firm that helps organisations design and create a collaborative future for a digital world. Gavin has worked at the intersection of marketing and technology for over 20 years for companies and clients including SAP, IBM, McDonald’s and PwC. He has co-authored five books and is a regular speaker on marketing, technology, startups and innovation. He is president of Vibewire, a NFP developing youth entrepreneurship, and mentors young people, startup founders, business leaders and marketers to equip them for the 21st Century.

 Connect with Gavin Heaton

Some of my projects

Where can you find some of my work?

  • The SAP Premier Customer Network’s closed community platform – PCN Connect
  • An analyst’s eye view of our strategy and implementation efforts for SAP’s Premier Customer Network
  • Creative and digital strategy + implementation services for North America’s largest online promotion – McDonald’s Are You Mac Enough promotion
  • End-to-end strategy and implementation and rollout for McDonald’s Happy Meal site (and global variants)
  • Establishment of an Asia Pacific Knowledge Factory for IBM
  • Global rebranding for DMR Consulting + Fujitsu
  • Co-instigator and publisher of The Age of Conversation book (1st edition, 2nd edition, 3rd edition, 4th incarnation currently being planned)
  • Strategy and launch for Learning on Demand by SAP
  • Slideshare – a combination of infographic style presentations along with decks that I have presented at conferences

Speaking and Advisory

I am available for speaking engagements and for advisory services. As part of my advisory services, I sit on various boards, panels and committees, including:

I have recently spoken at the following events:

You can view most of my slide decks on Slideshare which are released under a Creative Commons license.

Gavin’s writing online

You can read/purchase the following books that I have been involved with:

I also write/contribute to the following blogs: